|
|
This course deals with theory and research in the area of attitudes and
attitude change. The first part reviews the history of the attitude
concept, theories of attitude formation and organization, and methods of
attitude measurement; the second part examines the dynamics of attitudes,
including the attitude–behavior relation; and the third part deals with
communication and persuasion. Course grades are based on two in-class
exams (open book, short-answer format; 33% each) and a term paper due on
Friday, Dec. 19 (33%). Possible topics for the term
paper will be discussed.
|
|
|
|